What is an Animated Explainer Video and Why Might You Need One?

Are you looking to market a product or service, but struggling to grab your potential customers’ attention? Do you need to explain a complex concept or process in a simple and engaging way? If so, an animated explainer video may be just the solution you need.

An animated explainer video is a short, engaging, and informative video that helps explain a product, service, or concept. It uses animation and storytelling techniques to present ideas in an engaging and entertaining way. These videos are often used in marketing campaigns, product launches, or training materials.

An animated explainer video company can help create a video tailored to your specific needs and goals. They often have teams of writers, animators, and designers who work together to craft a compelling story that captures your brand’s personality and resonates with your target audience.

The process begins with a discovery phase, where the company will learn about your brand, audience, and goals. This information is then used to craft a script and storyboards that will guide the animation process.

Once the script and storyboards are approved, the animators get to work creating the visuals. Depending on the complexity of the animation and the style chosen, this can take anywhere from a few weeks to a few months.

Once the animation is complete, it’s time for the final touches. Voiceovers, music, and sound effects are added to bring the video to life. The finished product is then delivered in a format that can be easily shared on your website, social media platforms, or at trade shows and events.

Animated explainer videos are a great way to communicate complex ideas in a simple and engaging way. They can help increase brand awareness, build trust with potential customers, and drive conversions. According to a report by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

In addition to marketing, animated explainer videos can also be used in employee training and onboarding. They’re a great way to explain company policies, procedures, and processes in a fun and engaging way.

When choosing an animated explainer video company, there are a few things to consider. First, look for a company with experience in your industry. They’ll be better equipped to understand your audience and craft a message that resonates with them.

Second, ask to see examples of their work. Look for videos that are engaging, entertaining, and informative. Make sure they use high-quality animation and storytelling techniques that will hold your viewers’ attention.

Third, ask about their process and timeline. Make sure they have a clear and organized process for creating videos, and that they can deliver in a timeframe that works for your needs.

Finally, consider the cost. Animated explainer videos can range in price depending on the style, length, and complexity of the animation. Make sure you get a clear understanding of the costs involved upfront, and that the company you choose fits within your budget.

An animated explainer video can be a great tool for communicating complex ideas and marketing your products or services. An animated explainer video company can help craft a message that resonates with your audience and drives conversions. When choosing a company, look for experience, examples of their work, a clear process, and reasonable pricing. With the right video, you can capture your audience’s attention and stand out from your competitors.