4 Tips To Grow Your Business Using LinkedIn
LinkedIn may be frequented by people who are looking for references, pure networking and job opportunities but unknown to many, it is also a powerful platform for growing your business. There are even companies that can help your business grow by using LinkedIn, and one such company is called Linkfluencer, founded by Alex Pirouz. Here are some of his lessons on how to grow your business using LinkedIn.
1. Make Use of Advanced Search
Even before you think about how to generate sales, you need to know how precisely to find your customer. The advanced search feature of LinkedIn enables you to filter results by demographic, industry, company position and size among other things. This way, you save much more time compared to having to look up manually for your potential customer’s names. And if you don’t mind a few extra bucks, you may want to sign up for the premium option. This option enables you to reach even more people.
2. Make quality connections
You should not send someone request to connect without first checking their profiles to ensure they are legit. Important things to look for include at least 150 connections, a profile photo and also career history summary.
In the absence of these, it is likely that the individual you want to connect with doesn’t use LinkedIn that much. This will make you to lose connection because you will request them and not get a response. Also, if you connect with individuals with a higher number of connections, you are likely to expand your network more and even build more long-term relationships.
3. Have Personal Messages
If you are sending an invite to connect with someone, avoid sending generic messages. The message will appear as a spam, and if you do not have anything in common with the person you are requesting for a connection or you cannot provide them any value, you have no business messaging them. Rather, always ensure that the message is personal. It is important to let the individual you want to connect with understand that you have specific interest in their business and aren’t trying to invite anybody willing to listen.
4. Aim to help
LinkedIn’s main goal is making meaningful connections that will improve your career and even let you help others. Your main reason of connecting with someone should not be to sell to them a product. Look for other ways of helping them to be in contact with your connections or give them meaningful advice.
Conclusion
LinkedIn, according to Alex Pirouz, is much more than a tool for making connections and looking for jobs. As suave marketers will tell you, it is also a powerful tool of growing your small business. The above are some of the ways to grow your business through LinkedIn.