FYI there is a misspelling in the keyword phrase and article was written to reflect that
The key difference for businesses using the web for generating leads is that consumers lose the ability to see, feel, taste, and/or touch a product or service. In the tourism industry, you don’t have the ability to show someone around a property or show them your video library. You have to replicate that experience for them in their own home.
Virtual tour photography can be a valuable tool for tourism websites to generate leads. The benefits of using virtual tour photography for tourism websites are as follows:
They Provide An Immersive Experience
Like we mentioned before, people can’t see a place first hand. A virtual tour can give them a real-world example of what it’s like to be in a vacation spot they’re interested in. Two dimensional pictures are good but they only reveal so much. People want to be able to see more in-depth information on what it’s like in a location. Virtual tours can provide that for them.
You Get Realistic Expectations
Sometimes when we see images of a place online and then actually go there, the idea of what we think it will be like is not always fulfilled. Using virtual tour photography however gives the prospect a better idea of what it will actually be like to be in the location they are viewing.
For example if you are promoting a vacation rental using two dimensional pictures, people can look at the rooms, they can see how things are laid out, but that’s where it all stops. Using virtual tour photography however, they can see what it’s like to walk into the kitchen. They will have a better understanding of the layout when they can move around furniture and look down on tables and chairs.
Tourism Websites Can Set Themselves Apart
Any tourism website is going to have images of the places they are trying to book or sell. Not all tourism websites have virtual tours though. That feature can help set them apart from their competition and create a better experience for their visitors. People are more likely to convert into customers if they feel they’ve gotten more information.
Help with SEO
People searching for tourism websites are clicking through to websites they find in search. If those sites are providing a good experience with images alone, they are less likely to rank well for similar searches in the future. The benefits of using virtual tour photography for tourism websites is that their SEO can improve once more and more people have good experiences using the site after finding it in search.