It’s quite unfortunate that there are some people in this digital age who take translation services as a hobby. What they don’t understand is that it’s a professional job just like any other service that you are paid for. From healthcare to the legal sector, there’s always a need for a translator. Even in a world where Google and computer-assisted translation apps like memoQ and Wordfast are gaining popularity, there’s still need for human translators. It boils down to how you promote your translation services Sydney.
Here are 5 digital marketing tips you should use:
- Exploit Social Media
It’s estimated that more than 3 billion people in the world are on social media. Predictably, the platforms leading the way are Facebook and Twitter. You need to exploit them. This means having active accounts and engaging the clients who follow you. For faster results, consider boosting your reach through sponsored ads or posts, which are available in most social media platforms.
- Build a Website
Today, you can’t talk about online marketing without mentioning a personal website. It’s the most practical way to show who you are, what you can offer as a professional translator, or why you are different from other translators in your industry. Your social media efforts should direct traffic to your site, which can be translated to conversions.
- Industrial Profiling
Other than social media, you can connect with prospective clients by joining translation industrial portals like CIOL and Proz.com. They’ll boost your visibility online and will make it easy for translation agents to be able to call and hire you.
- Take Time to Blog
Since you already have a website, you need to fill the blog section with great content. Try publishing your own blogs so that the readers can assess your professionalism and expertise as a translator. If you don’t have time to write, consider outsourcing your content needs to content agencies or freelance writers.
- Explore Email Marketing
Email marketing isn’t dead. On the contrary, it’s more alive and active than ever. Once you get a few newsletter subscribers for your content, you should be able to convert them through the emails that you send. If the content is great, then you won’t have a problem making the conversions.
With the internet being a top marketing platform nowadays for products and services, you need to use it to your advantage if you are looking to make it as a translator. Hopefully, the above tips will help you put your translation services Sydney before a wide range of audiences, which you can ultimately turn to happy and loyal customers.